Ever wanted to promote your music online and you are wondering how to do so? Don’t worry promoting your music online is not as hard as you think. These days access to various online platform has helped ease the pain of music promotion. What I have discovered is that promoting one’s music is more to do with developing a strategy rather than having the resources to do so.Â BelowÂ are some of my tips for gettingÂ recognisedÂ in the world of online music.
CREATE SOMETIME FOR YOUR FANS:Â These days you donâ€™t have to be a mega star to have fans as a musical artiste; the internet has made the reality apparent to most upcoming music followers. Even if your fan base is small learn to reply mails sent by people that appreciate your music. Honour friend requests can and learn to personalise messages you reply, if it was sent by letâ€™s say a music fan called Jason, reply that person with their name in the reply message, donâ€™t send out a group message to acknowledge their support.
JOIN A SOCIAL MEDIA NETWORK:Â So who is not doing social media these days? Virtually everyone is doing it. A chunk of your fans are either on Facebook, YouTube or Twitter. As a musical artiste, set up an account on these networks and leverage these platforms.
WRITE A DECENT BIOGRAPHY:Â A decent biography is a concise, informative and interesting piece that sheds light on your history as a musical artiste. Write one that stands out and spread it across places on the internet where you have a platform.
CREATE SOME GOOD SET OF PHOTOS:Â Imagery is an important aspect of online music promotion. The adage that says perception shapes reality is true here. Create a good impression of yourself with top notch imagery, professional photo shoots and a look that are uniform on all your online platforms.
AVOID SPAMMING PEOPLE: Â There is a fine line with keeping in touch and sending unsolicited and repeated messages. If you are seen as someone who sends messages without leaving time gaps, you could ruin your online reputation. Remember rumour spreads fast online than offline.
OFFER FREE DOWNLOADS: Your aim is to get your music to be heard as much as possible. You can do this by offering free downloads. Sites such as 4shared.com are good for allowing fans download your music.
CREATE A WEBSITE: A website is like your own personal house on the internet. Here, you can engage your fans, capture their data, interact and also keep them up-to-date with what you do.