Actually I don’t hate bloggers! Hate is such a strong word and hate denotes a hint of Jealousy! Jealousy in my opinion is a weak emotion and I tend to stay clear of it.
So let’s leave out that part that makes me look like I am gunning for your spot or I am afraid that you will take mine. Yes, I am talking to you, you the blogger or about to-be blogger reading this!
I know you have a space online, everyone does these days. The accessibility and cheapness of the internet means that you can start a blogÂ now if you want to. It does not take rocket science or much technical skills to set up a Facebook Fan Page or Twitter Page.
But this trend has come with its downsides, hopeless web romantics hoping to get the slash of the pie through attention seeking techniques. Endless posts on peoples walls on Facebook and constant tweets that adds no value, I see these things every day.
Who cares if you have a Facebook or Twitter account Â full of rhetoric’s! Those horrible YouTube videos won’t go viral because you had seconds to get someone’s attention but you could not, because the video was all about you and your brand.
What’s the point I making here? The point I am making is that in any field, there is the right way and the wrong of doing things. The way that has been tested and yield results should be embraced if one wants to make progress. Unfortunately, I see a lot ignorance bouncing around these days online. I see people trying to set up an image through blogs and they get it wrong because they always do the obvious.
Don’t get me wrong I have thread that path before, I used to beÂ ignorant about a lot of things.
I used to promote, promote and promote online. Yes! Me, me, me, but the more I did that, the more the popularity of my brand declined. That was when it dawned on me that today’s social web only rewards those who offer value by caring for others.
So you have a blog, please do me a favour, do more than just Â writing posts and pasting your links on walls across the internet.
You want to build a fan page on Facebook, do more than just inviting all your friends on Facebook and clamouring for fans.
You need more followers on twitter, do more than just asking for follow backs.
Stop sending tweets from your twitter to your Facebook fan page, they are two different social media platforms that needs different strategies.
Create value and see your own value increase. Isn’t it a wonderful thing that the more you help others the more your own prosperity is taken care of?
In this new age, don’t just start a blog, instead, know what people are looking for, discover where they interact and join in the conversation. Get to find out what moves people and circle your brand around that. Be proud of the web and the platforms that make it more social, read books about Twitter, Facebook and any other social media platform or tool. Learn to be part of a web that is becoming more social.
I will hold no apology for writing this piece, this is because I strongly and passionately believe in every sentence written in this article.
So after reading this, you will belong to two categories. Â You will either hate me or love me! At the end of the day, it wouldn’t matter what choice you make. I have aired my opinion, now it’s time to give yours in form of a comment. Â I am a scholar of the web, let me learn from you through the comments your leave below.
Jide D’Great Ladipo fails to call himself a blogger or a social media guru, he will loved to be known as a scholar of the web, someone who continues to evolve and learn. He enjoys providing advice on how brands and businesses can leverage social media to fullest.
Facebook: Jide D’Great Ladipo